Technical competencies

Afinidad Digital

Does your team adopt technology, or resist it?

Many companies spend thousands on software and fail because their people lack the digital affinity needed to use it.

This test does not measure whether someone can use a spreadsheet: it measures how they live with technology and how much they trust it to make their work simpler.

The four pillars of the digital profile

Affinity is the emotional and practical closeness a person has with digital tools. The report breaks it down into four pillars.

  1. Digital organization habits

    Whether the person uses tools —apps, cloud, platforms— to plan their day, manage files and work remotely or hybrid with ease.

  2. Transactions and trust

    How safe they feel carrying out transactions, electronic signatures or paperwork in virtual environments. Low trust here creates bottlenecks across the whole operation.

  3. Capacity to simplify

    Whether they see technology as a burden or as an ally. It identifies those who use tools to save the company time and resources.

  4. Adoption of digital culture

    The person’s language and manners in forums, chats and collaborative media. It is what sustains effective, professional internal communication.

Why your company needs it today

  • Speeds up digital transformationStop guessing who your change agents are: identify the profiles that will adopt new systems with enthusiasm.
  • Reduces resistance to changeAvoid hiring people who, despite technical experience, prefer old methods that slow the team down.
  • Sustains growthIn a competitive environment, organizations with high digital affinity are the ones that scale without stalling on their own operation.

Which roles it is recommended for

Any role whose work runs through a screen.

  • Project leads and managersThey run teams in digital environments.
  • Administrative staffThey work with management platforms, ERP or CRM.
  • Sales and customer serviceDigital communication tools are critical.
  • Remote or hybrid workAny position that does not live in the office.

How it is applied

  1. 01They get the linkThe candidate opens it on any device. There is nothing to install.
  2. 02They answer at their paceOnline, unsupervised, with no software to download.
  3. 03The result arrives on its ownIt lands in the company console the moment they finish.

What you get

A report interpreted by a consultant, not a table of scores. It explains what the result means for the specific role you are filling and what is worth asking in the interview.

Tell us which role you need to fill and we will tell you whether this assessment is the right one.

Talk to a consultant